Archive for 2000
Sun-powered traction
Why use fossil fuels to power a tractor when another source of energy sunlight is available and is non-polluting, free and virtually inexhaustible?
This was the question that led Stephen Heckeroth, founder of Homestead Enterprises in California, to start developing a solar-electric tractor five years ago. Not only is solar charging cheap and ecologically sound, but it is also well-suited for farming, since tractors are mostly used during sunny...
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Ian Dryburgh
Design to the heart of the matterIan Dryburgh sits in his London office, his back to the wide windows that...
Differentiate or die
In today's ultra-competitive markets, you're either eating lunch or being lunch, says marketing guru Philip Kotler. One of the best...
The benefits of differentiation
To succeed in today's business climate, it is increasingly important that companies offer something better than and different from their...
