SKF extends sponsorship of the Gothia Cup

SKF has extended its sponsorship of the Gothia Cup and will continue as main partner until 2022. The Gothia Cup, the world’s largest youth football tournament, takes place every summer in Gothenburg, Sweden. SKF has been involved with the Gothia Cup since 2006 and became main partner in 2007.

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In addition to being main partner, SKF will continue with its SKF Meet the World tournaments. Through local qualifying tournaments, SKF Meet the World gives children from different backgrounds the opportunity to travel to Sweden to participate in the Gothia Cup. Since its inception, some 5,000 children have been afforded this opportunity.

“The Gothia Cup is one of the world’s largest sporting events and a great way for us to showcase our support for young people and the city of Gothenburg,” says SKF President and CEO Alrik Danielson. “We will continue to invest in this great event over the next three years and look forward to welcoming youngsters to Sweden.”