Everyday life means different things to different people, and in a complex world we each have different needs. In this edition of Evolution, we look at products that cater to some of those needs. These products not only bear the imprint of their makers’ vision and craftsmanship, but they also are an important visual expression of modern society. Their development is often driven by customer demand.
German Vorwerk has been selling vacuum cleaners since 1930, and repeat customers account for an amazing 59 percent of sales. The company attributes its success to knowing every customer. Sales and service are personalized, and the product that is delivered is one the customer wants to use. Today’s lifestyles demand specialized customer service as well as modern styling, functionality and enhanced ergonomics.
   Fleksibo in Norway is helping those with special needs lead a more independent life every day. In this issue of Evolution, read how their kitchen furniture can be adjusted to help those with physical disabilities achieve the task in hand.
   Campagnolo, an Italian manufacturer of bicycle parts, has developed a reputation for speed and reliability through quality production and technical innovation. Cycle enthusiasts the world over want ever-lighter equipment, placing constant demands on technical designers.
   Quality. Service. Innovation. These are more than product buzzwords: They are the very fabric of business in a consumer-driven world. It is evident that the companies featured in this issue of Evolution put passion and a quest for perfection into the creation of their products. The passion is necessary if these companies want to stay ahead of the game in catering to customers with ever-changing needs.
   Finally, I want to mention the launch of a new customer service called SKF Mount. SKF Mount, Web-based at www.skf.com/mount, will provide full instructions in eight languages on mounting and dismounting SKF’s complete range of bearings. It’s another way to make everyday life a little easier.
   This issue touches many areas of everyday life, and I hope you find it enjoyable. If you need information about SKF products or services or would like to order a copy of Evolution, your local SKF office, dealer or distributor will be happy to assist you. Please contact me if you have any comments about Evolution. See you soon.
Rachael Smythe  
Editor-in-chief