SKF has conducted a new survey among Evolution readers. 754 people in nine countries in Asia, Europe and the Americas were asked to give their opinion about Evolution. The results show that:

(42%) give Evolution an overall ranking of “Excellent” or “Very Good”
(47%) think that the quality of Evolution’s techincal articles is “Excellent” or “Very Good”
(42%) were more inclined to be a SKF customer as a result of reading Evolution
(36%) have purchased or specified a product from SKF as a result of reading Evolution

These results confirm that Evolution is a very successful magazine and that it helps SKF increase the company’s visability, strengthen the brand and help build relationships. Evolution would also like to thank all the readers who took part in the survey.

_{) results from the 1999 readership survey}