The queen of skateboarding

Professional skateboarder Beatrice Domond, a member of SKF’s high-profile skate team, is breaking ground in the skateboarding world. Media call her “the future of skateboarding”, but for Domond, skating is all about doing what she loves the most.

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Beatrice Domond probably would have excelled in any sport. The 27-year-old south Florida native has always been athletic. She played several sports growing up, but the one that stuck was skateboarding.

“I started skating when I was 5,” she recalls. “I saw other kids doing it in school and it looked like fun. I also played tennis, basketball and soccer. I was into every sport. But when I turned 14, the world kind of told me I had to pick one.”

Always looking for a challenge, Domond chose skateboarding. “Whatever was the hardest, I wanted to do,” she says with a laugh.

Back then, Domond says, she didn’t know she could make a career of skateboarding. She was just having fun honing her skills on the neighbourhood sidewalks and in local skate parks. “As I got older, I started getting into the companies and people in skateboarding,” she says. “I read skateboarding magazines and watched a lot of skate videos on DVD and YouTube.”

SKF has launched a new line of high-quality, low-friction skate bearings. Beatrice Domond is a devoted user.

Game-changing video

That’s how she learned about filmmaker and videographer William Strobeck, a well-known name in the skateboarding community for his influential skate videos and his association with global streetwear brand Supreme.

When it comes to the company, it makes bearings for trains, aeroplanes and everything. That’s pretty cool. SKF bearings are the best.

Beatrice Domond, street skateboarder

“Bill Strobeck was one of the people I really looked up to,” Domond says. “I still do. I sent him one of my videotapes and he was really encouraging. He responded, ´That’s sick … keep skating!’” Domond was 17 at the time, and it was the start of a great friendship. It was also the start of Domond’s rise to fame. She kept sending him clips, which led to Strobeck including her in his acclaimed Supreme videos Cherry (2014), Blessed (2018) and Candyland (2019). He also shared her clips with pro skater Jason Dill, co-founder of a prominent skateboard company, who decided to sponsor her.

In 2017 Domond moved to New York City, which she calls the biggest skate park in the world, to earn her living as a pro skater.

SKF sponsorship

Domond is a street skateboarder, which means she uses urban obstacles such as stairways, rails and ledges to perform tricks. Her skills have not only earned her great respect in the skateboard community but also sponsorships from several leading brands, including SKF. Domond has been rolling on SKF bearings since the launch of the company’s new product series for skateboards in March 2022, and she is a member of SKF’s high-profile skate team.

She is also the first and, so far, the only woman to land a spot on Supreme’s influential skateboard team.

Domond is part of a generation of women who are shattering the glass ceiling of a traditionally male-dominated sport. With the rise of social media, women and non-binary skaters are now able to show off their skills and market themselves, attracting followers and demanding the attention of event organizers and potential sponsors.

“Things are getting better,” Domond says. “When you give people more resources, they are going to do well. Once you have the backing, you will see the outcome of that. There’s still some work that needs to be done, but it’s happening.”

In addition to SKF, big brands such as Supreme are also sponsoring Beatrice Domond.

Internet influencer

Domond also sees the internet as a boost to skateboarding, making it more mainstream and accessible to everyone. “When I came up, the internet was starting to boom,” she says. “I was in the middle of that. I went from DVDs and magazines to social media and being an influencer.”

Today, for a lot of pro skaters, being seen on Instagram is more important than competing or participating in events. Domond earns her living by posting photos and videos of herself skating on social media, where she tags her sponsors and can be seen using their products. “For me, I get to be a video skater,” she says. “I wake up and go out and skate. I don’t compete. That’s not for me.”

Creating videos has always been an important part of Domond’s skateboarding and something she enjoys doing. “If I wasn’t skating, I’d probably be a video editor,” she says. “I love the editing side of making movies. That’s part of why I skate.”

Domond has become known for her distinct and effortless skating style, inspired by the sport’s legends of the mid-1990s. “I’m very focused when I skate,” she says. “From what other people say, I’m stylish; I have cadence and I make it look easy.”

Alexis Sablone and Beatrice Domond are both members of SKF’s global skateboard team.

Skateboard pioneer

Although skating for Domond has never been about chasing fame, it has inevitably opened doors for her that otherwise probably would have remained closed. In 2019, she was approached by the shoe company Vans and asked if she wanted to design her own version of colourway shoes for the brand. The collaboration marked the first time a Black woman had her name on a pair of Vans. She currently has two shoes on Vans, and new colourways are coming out next year.

For the 200th birthday of designer Louis Vuitton, in 2021, Domond was one of 200 “visionaries” selected to design a steamer trunk for an LV exhibition in France.

“I’m a very creative person,” Domond says, “and I’m glad I get these opportunities. I’m really hands-on. If you give me an inch, I’m going to take it.”

But in the end, skateboarding for Domond is all about doing what she loves. It is her identity, her way to turn inward, focus and find peace. “When I’m on my board, I’m 100 percent in the moment,” she says. “When you skate, you’re present. In a world of chaos, it’s meditative. Once I’m stepping on my board, there’s nothing else.”

As a street skateboarder Beatrice Domond uses urban obstacles such as stairways, rails and ledges to perform tricks.

Beatrice Domond

Age: 27 years old
Hometown: West Palm Beach, Florida
Lives: in New York City
Person she admires: “My mom. She always supported me and inspired me to follow my dreams.”
Places she would like to visit: Japan, Paris and Rome
Special talent or skill, other than skating: “My ability to no longer react to situations yet process them and realize my attitude towards things helps with the outcome of situations. Trust me, it’s a skill.”
Beatrice Domond was born in Miami in 1995 and started skating when she was 5.

Beatrice Domond rolls with SKF

SKF has quietly been making skateboard bearings since the early 1980s, but in March 2022 the company launched a whole new line of high-quality, low-friction skate bearings.

“We realized a few years ago that skateboarding was on the rise, and we already had existing products that we could develop further,” says Daniel Werme, sales manager for SKF’s skateboard business.

In addition to launching its new skateboard bearings, SKF put together a world-class skate team consisting of Beatrice Domond, Oskar “Oski” Rozenberg, Ishod Wair, Louie Lopez, Alexis Sablone and Kader Sylla.

“It all started with Swedish top skater Oski,” says Werme. “Being a Swedish company, we wanted to support him as he was getting ready to compete in the 2020 Summer Olympics. Our goal was to build a small team of skaters with a lot of street cred. Once Oski was on board he helped us pick some of the coolest and most accomplished skaters out there.”

For the skaters, the durable, high-end bearings and SKF’s expertise made joining the team an easy decision. “When it comes to the company, it makes bearings for trains, aeroplanes and everything,” Domond says. “That’s pretty cool. SKF bearings are the best.”

SKF sponsors Domond and her teammates with the hardware, while the skaters – in the role of SKF ambassadors – tag the company on their Instagram accounts. “Instagram is the dominant media in the skating world,” Werme says.

Since the launch of SKF’s standard skateboard bearings, the company has also released an Oski signature pro bearings kit and a set of ceramic skateboard bearings. Additional pro kits will be available in the autumn of 2022.

Stay on top of the latest skating news by following @skf_skateboarding on Instagram.

Beatrice Domond rolls with SKF.

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