In early 2005, SKF marked its transition from a manufacturer of bearings and related components to that of a solution provider by rolling out its new brand image. This updated look will soon be appearing at SKF Authorized Distributor sites in the form of new signs, flags and window/counter striping.

SKF and its Authorized Distributors have traditionally enjoyed a strong partnership based on providing users with high-quality products and the expertise needed to get the most from them. As the industrial marketplace’s needs have changed, so has SKF. Its traditional offering of bearings, bearing units, seals and linear motion products has expanded to include lubricants and lubrication systems, mechatronics and a full range of services – all of which can be combined into solutions designed to help users reduce overall maintenance costs.