In the late 1990s, as a postgraduate student in Ljubljana, Slovenia, Simon Mandelj was fascinated by non-linear dynamics. His academic and post-doctoral research in this field led him to design an in-wheel motor that was competitively superior to those available commercially.
In 2010, he founded GEM Motors, focusing on innovative in-wheel electric propulsion for the light electric vehicle (LEV) market, which was growing rapidly. He chose the name GEM Motors with care. The “G” comes from the Slovenian word for “moving”: gibanje. “E” stands for electricity and “M” for magnetics. Also, explains the founder, “A gem is a precious stone that represents beauty, simplicity and perfection, and our solution is likewise – technically beautiful, simple and perfectly suited to its purpose.”